Qualitative research, amplified

A force multiplier for researchers.
Research intelligence for every marketer.

Conduct interviews, structure conversations and query learning across studies, all in one workspace.

Multi-language live interviewingStructured matrix-led analysisCross-project research chat
Qualisense — Category exploration
Workspace / ProjectBreakfast study
12 interviews
All questionsBarriersMotivationsHabits
Cross-question theme

Convenience drives trial, but trust and perceived quality determine repeat use.

Q: How do premium buyers differ?

Premium buyers prioritise ingredient provenance over price. They are 2.3× more likely to mention “natural” and “ethical sourcing.”

Ask across 3 studiesWhat has changed over time?Price concern has reduced; trust and product authenticity now dominate.
Natural depthnatural, adaptive probing
1 → manysingle and cross-project chat
0flexible product modules
Always oninsights beyond the final report
One platform. Two kinds of leverage.

More capacity for researchers. More intelligence for marketers.

Agencies deliver faster. Brand teams keep every study searchable.

A force multiplier for researchers

Reduce delivery effort while researchers retain control of interpretation.

  • Faster delivery
  • More time for senior thinking
  • Multilingual interviewing
  • Consistent analysis
See the agency solution →

Research intelligence for every marketer

Give teams direct access to searchable, reusable learning.

  • Query completed studies
  • Compare studies over time
  • Spot trends and shifts
  • Run faster qual projects
See the brand solution →
The complete intelligence loop

From discussion guide to insight.

Use the full workflow or only the modules you need.

Live interviewing agent

Run multilingual depth interviews with contextual probing.

Transcription and translation

Turn audio or video into analysis-ready transcripts.

Analysis matrix

Structure responses by question and respondent.

Insight reports

Generate themes, comparisons, contradictions and respondent stories.

Project chat

Ask questions directly from a study.

Cross-project intelligence

Compare selected studies to find shifts and recurring themes.

How it works

One platform. Four simple steps.

1

Upload or create

Start with a guide, recordings or transcripts.

2

Conduct or transcribe

Run interviews or transcribe recordings.

3

Structure and analyse

Build the matrix and generate insights.

4

Keep asking

Query one or many studies at any time.

Why Qualisense

More than an AI shortcut.

Qualisense connects the full qualitative workflow and keeps every study usable.

Typical AI research tools

Automate a single stage of research
Jump quickly from transcript to summary
Treat each project as a one-time output
Analyse one study at a time
Focus mainly on speed

Qualisense

Supports the full qualitative workflow
Uses a structured matrix before synthesis
Makes every project queryable after delivery
Enables cross-project research intelligence
Combines speed, depth and reuse

“More capacity for researchers. More intelligence for marketers.”

Start with one project

Get more from every study.

Start with one project and test it on real business questions.