Qualisense for brand teams

Research intelligence for every marketer.

Turn completed and future qualitative studies into searchable, reusable intelligence that marketing, innovation, insights and strategy teams can access whenever a new question arises.

The client problem

Most research value remains locked in old decks and transcripts.

New questions keep emerging after the agency report is delivered. Qualisense lets teams ask those questions directly from the research material.

Questions your team can ask

What were the strongest barriers to purchase?
How did premium users differ from value users?
What language did consumers naturally use?
What changed compared with last year?
Which tensions recur across studies?
Three ways to use Qualisense

From one study to a living insights system.

1. Query a completed study

Upload transcripts from a recent project, generate structured outputs and ask specific business questions.

2. Build a cross-project hub

Bring multiple related studies together to compare markets, segments, time periods and emerging themes.

3. Run new qual projects

Use DG automation, live interviewing, transcription, matrix, report and chat in one workflow.

Project chat

Ask the study what you need to know.

Instead of searching through decks or requesting additional analysis, teams can query the project directly and explore the underlying consumer evidence.

Example query

Which consumers rejected the concept, and why?

Qualisense synthesises the reasons, compares respondent groups and surfaces the themes driving rejection.

Cross-project query

How has the category changed over three studies?

Compare selected studies to identify shifts in motivations, language, trust, expectations and perceived barriers.

Cross-project intelligence

See patterns that individual reports may miss.

Changes over time
Market-wise differences
Segment-wise differences
Repeated consumer tensions
Brand perception shifts
Emerging opportunities
Use cases

Useful across the organisation.

Marketing

Campaign response, messaging, claims, brand language and perception.

Innovation

Concepts, products, packaging, benefits and unmet needs.

Insights

A central, queryable repository of qualitative learning.

Sales & retail

Dealer, retailer, store manager and shopper conversations.

Leadership

Faster access to consumer evidence for strategic decisions.

Internal research

Run smaller, faster projects without waiting for a full agency cycle.

The research does not stop answering when the final presentation ends. Qualisense keeps the evidence accessible to every marketer who needs it.

Recommended first pilot

Start with one recently completed study.

Upload the transcripts, generate the matrix and report, ask 20–30 business questions, then add older related studies for cross-project analysis.